AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps in UAE for Q1 2025: A Performance Overview
Explore the performance trends of the top 5 personal finance apps in the UAE for Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
During the first quarter of 2025, the personal finance app landscape in the United Arab Emirates saw significant activity. Here's a breakdown of the performance trends for the top 5 apps on a unified platform, drawing on data from Sensor Tower.
ADCB Hayyak from Abu Dhabi Commercial Bank experienced fluctuating weekly downloads. Starting at 14.2K, downloads peaked at 24.9K in mid-January before declining towards the end of March to about 11.2K. The app maintained a strong weekly active user base, beginning the quarter at 61.1K and ending at 66.7K.
SmartSpend, launched recently, showed a dramatic increase in downloads, jumping from 908 to 29.5K in just two weeks by the end of March.
Money Manager - Budget Planner by atiler banlaner had a gradual increase in downloads, beginning at 410 and rising to 2K by the end of the quarter. Active users followed a similar trend, starting at 452 and increasing to over 6K.
Save Money: Budget, Expense from Now Developer saw moderate download activity, with numbers varying from 448 to around 1.8K across the quarter. Active users increased steadily from 222 to 3.3K.
Lastly, Splitwise consistently generated revenue, peaking at $969 in late February. Downloads fluctuated, starting at 1.8K, dipping to 679, and then rising to 1.7K by the end of March. Active users experienced a slight decline, concluding the quarter with approximately 26K.
These insights, sourced from Sensor Tower, highlight dynamic trends in the personal finance app sector in the UAE. For more detailed analytics, visit Sensor Tower's platform.
